From the stage to the shelf to the screen.
01
02
03
04
05
06
07
08
Creative direction is more than making something look good — it's building a vision people remember.
I partner with brands, artists, and organizations to create visual identities, campaigns, and experiences that connect. Every project starts with strategy and becomes a cohesive story — told through photography, video, fashion, events, and experiential activations. From concept to execution, I lead it all: mood boards, visual language, casting, photoshoot direction, wardrobe, set design, and every detail in between.
Over the past decade, I've directed creative for Puma, Bose, Under Armour, Reebok, and Skullcandy, and shaped the visual identities of artists like Smino and The Pharcyde — across campaigns, product launches, editorial, red carpet, merch, and live events.
My philosophy is rooted in transformation. The strongest work doesn't just capture attention — it creates emotion, builds community, and leaves a cultural mark.
Creative Direction Services
Video and still assets for Puma's Mirage Tech shoe release — five colorways, cast and styled across solo and group shots, directed end to end. The images ran across Puma's online store, social channels, and paid ad campaigns.
A new shoe, a full brand world.
The in-feed cut from Puma's Mirage Tech campaign — concept, casting, styling, and art direction, carried from first look to final frame.
Start a project →Ongoing creative director for The Pharcyde — guiding the legendary hip-hop group's return to the public eye after roughly thirty years apart. I build the full visual world of their comeback: stage outfits, photoshoot looks, stage visuals, and merchandise design and development, carried consistently from the studio to the stage to the shelf.
The boutique Airbnb hotel needed imagery to sell the experience of staying there. We captured it through drone footage, stills, and tour-style videos — modern and fun — and cast people from the local community to model.
The kids' clothing brand — owned by Cookies and Berner — wanted to showcase authentic, fun moments using the local community. We built a bright, playful world around the collection.
PopSockets hired my team to capture their product on and off people in the real scenarios they'd actually be seen in. We took over a local coffee shop and created flat-lay images and inclusive group and solo shots with our models. The campaign ran across digital and print ads.
A warm, community-forward lifestyle campaign for the Colorado coffee brand — cast, styled, and art-directed to feel real, bright, and inviting across the brand's marketing.
