Fresh Sam — cover portrait
Nº 01 — SS 2026 — Denver · Los Angeles · Miami

Your go-to wardrobe stylist, designer & creative director.

Custom design, built from scratch Featured in The Source Magazine, Schön, Nylon, BET Awards, The Grammys & more Worldwide travel available — anywhere you are
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What I DoThree disciplines · one eye
Styling flat-lay by Fresh Sam 01 — Styling
01 — Styling

Wardrobe Styling

The reset you didn't know you needed.

Closet cleanses, personal styling, event and red-carpet looks, VIP wardrobe management. Built around your real life — all genders, all budgets, in person or virtual.

Closet CleansePersonal & EventRed CarpetVIP Membership
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Featured Styling — On Tour

Smino Tour — Styling

Multiple custom jackets, styled for the road.

Tour styling for Smino — a run of one-of-one custom jackets, built and styled to carry across every stop of the tour.

ClientSmino
ProjectCustom Jackets
DisciplineStyling · Tour Looks
LocationOn Tour · US
Book a consult
Fresh Sam with custom-designed coats in the atelier 02 — Design
02 — Design

Custom Design

Built from scratch, made for one.

One-of-one garments, capsule collections, and brand merch — from first sketch to final stitch. Sustainable construction, no two pieces alike.

Custom-Made ClothingCapsule CollectionsBrand Merch
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Featured Build — In the Making

Waka Flocka — Custom Varsity

From first stitch to center stage.

A one-of-one red varsity built by hand for Waka Flocka — chenille lettering, custom patchwork, and a fit dialed in at the atelier. Watch it go from the sewing machine to the spotlight.

ClientWaka Flocka
PieceCustom Varsity Jacket
DisciplineCustom Design
LocationAtlanta, GA
Commission a piece
Fresh Sam on set, creative directing 03 — Creative Direction
03 — Creative Direction

Creative Direction

The whole vision, on set and on brand.

Campaigns, editorial, and brand worlds — concept, casting, styling, and art direction for brands like Bose, Puma & Under Armour. One point of view holding every frame together.

CampaignsEditorialBrand Worlds
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Featured Campaign — On Set

Puma — Sneaker Campaign

A new shoe, a full brand world.

Creative direction for Puma's latest sneaker campaign — concept, casting, styling, and art direction, from first look to the final in-feed cut.

ClientPuma
ProjectSneaker Campaign
DisciplineCreative Direction
LocationLos Angeles, CA
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Featured in & trusted by

Featured in and trusted by Under Armour, BET Awards, Schön!, The Source, Puma, Nylon, K-Swiss, Skullcandy, PopSockets, The Pharcyde, Denver, MLB, Netflix and Stranger Things
PortfolioSelected work
Custom Eminem jacket designed by Fresh Sam
Eminem
Golden Globes red carpet
Golden Globes
Fresh Sam with Eminem
Eminem
DEFINED Magazine cover featuring Fresh Sam
DEFINED Magazine
Stranger Things Hellfire Club jacket on set
Stranger Things
Waka Flocka in a custom look
Waka Flocka
Meow Wolf installation
Meow Wolf
Bose campaign
Bose
"Every time somebody tried to hire a stylist for me I said no. Then Fresh★Sam changed my mind."
Fat Lip The Pharcyde · 30-City Tour
Also from Fresh★SamBeyond the studio
Mixed medium artwork by Fresh Sam hung in a gallery Mixed Medium Mixed Medium Art by Fresh★Sam
View Exhibition
Fresh Sam sewing a custom garment 15+ hours · gives back How To Create A Clothing Brand
The Course
Fresh Sam speaking to a room Panels · workshops Public Speaking & Workshops
Public Speaking
Infatué store display Ready-to-wear Shop Infatué
The Label
Every project starts with a conversation Let's work together