Features Overview

 

logo design:

Logo design is your next step after understanding what your brand stands for. When creating your logo design you want it to clearly represent what your brand means/ says/ looks like. For example: If your brand is creating mountain climbing gear, maybe there is something representing a mountain in your logo so when someone see’s your logo, it’s a clear representation. This is not mandatory but does help with branding. 

  • Your logo is similar to your first impression so make it a great one. Oftentimes people judge whether they want to support/purchase your brand off the logo. It’s the first thing they see.  SPEND TIME ON THIS. Don’t half fast, and spend the money to achieve a refined great versioN via experienced graphic designers. Don’t settle on a logo until you LOVE it. It’s one of your greatest assets to your brand and you want to feel confident about it, plus LOVE it — it’s YOUR BRAND representative.

  • ** TIP**: Always make sure to ask the graphic designer for the PSD,AI. Version along with the JPEG/PDF/PNG version that way in the future if you need to change the colors or tweak something it’s very easy to do so. (this one tip wills save you so much money one day!.)

  • DId you know there is 5 different types of logos? They are: Wordmark, Lettermark, Brandmark, Combination mark, and Emblem. Before you start designing your logo be sure to learn & understand  the different types so you know your options and what’s going to be best for your brand. You will find all 5 types and examples of what they could look like in this weeks worksheet. ( https://www.creativebloq.com/features/the-5-basic-types-of-logo-and-how-to-use-them )

  • In my experience and research about logos and branding it’s very important to have minimum a brandmark and a wordmark for example: Chanel: they have a powerful brandmark and wordmark when you see either of them you know it’s Chanel right away. What do you feel/think of when you see the brandmark of chanel? 

  • One reason it’s important to have a combination is to have the choice of using one or the other or BOTH in your designs or branding (tags, labels, hang tags, etc.) 

Questions to ask yourself when designing your logo:

  • What will it represent? Signify? 

  • What’s a clear description of my desired logo to share with a graphic designer to be able to execute my vision? (I.e: When I was creating my logo I knew I wanted it to have heart and wings to represent spreading passion so that was the description i first sent my graphic designer. This will help the graphic designer come up with variations to show you.) Don’t feel you have to go with the first design the graphic designer sends back or comes up with, go back and forth until you feel it in your bones that its THE ONE.

  • Does it clearly represent my brand? 

  • Do I *LOVE* it?